MORE THAN A BROKERAGE

We Are the FIRST FAMILY

Join the multi-award winning REMAX First Family of Companies

Double your business with world-class mentorship, powerful tech, and global brand power.

Join the Winning Team

Our Advantage

At RE/MAX First Family of Companies, we do things differently.

We don't just hire agents; we build Market Leaders. We believe that when you combine your drive with our proven ecosystem, your potential is limitless. We are agent-focused real estate brokerages located in East Brunswick, Cranford, & Middletown New Jersey. We are dedicated to providing a rewarding working environment and simple systems that help agents optimize their time and their productivity. We also support agents who work residential properties or new construction, luxury, commercial and/or bank-owned properties. We are truly an agent-first company.

Our Focus

RE/MAX First Family of Companies in detail

Agent First

We offer agents support and flexibility that fits their lifestyle whether it is working from home or the office. A constant focus on making our agent’s life better.

Focus On Learning

Devoted to helping agents learn everyday through hands on training, an open-sharing environment and one-on-one coaching.

Productivity

We are a group of full-time agents with a team mentality who share ideas to help increase productivity.

Professional Service

Through our professional administrative staff, we provide the best environment and office for the best agents, yielding top agents and teams.

Our Concierge Advantage

Global Reach. Personal Support. Unrivaled Efficiency.

At REMAX First Family of Companies, we believe that being a top producer shouldn't mean sacrificing your personal life. While other brokerages leave you to navigate the complexities of marketing, tech, and admin alone, our "Family of Companies" philosophy means you have a dedicated support system behind every deal. Our Concierge is the bridge between the power of the REMAX balloon and the day-to-day freedom you deserve.

Digital Onboarding

Don't let tech hurdles slow your momentum. Our Concierge team handles your entire transition: migrating your database, setting up your RE/MAX First branded CRM, and integrating your professional email and social channels so you can start selling under the balloon within 24 hours.

Marketing Engine

Focus on the seller, not the software. When you secure a listing, our Concierge desk coordinates your professional photography, virtual tours, and custom flyers. We even handle the digital deployment, ensuring your property is featured across our high-traffic networks and social media platforms automatically.

AI-Powered Lead Nurturing

Never miss a "midnight lead" again. Every inquiry on your RE/MAX First profile is instantly engaged by our proprietary AI assistant. This system qualifies the lead’s timeline and budget, nurturing them over weeks or months, and only hands them off to you when they are ready to view a property.

The "Contract-to-Closing" Admin Desk

Stop chasing signatures and start chasing your next listing. Once you've opened escrow, our Transaction Concierge takes over the document management. We ensure every "i" is dotted and "t" is crossed for compliance, keeping you updated through every milestone without you having to manage the folder.

Hyper-Local Vendor & Concierge Network

Leverage the "Family" in our name. We provide you with a pre-negotiated menu of local service providers—from stagers and painters to home inspectors. Our Concierge desk doesn't just give you a number; we facilitate the introduction, helping your clients get "front-of-the-line" service.

Advanced Professional Development & Wealth Concierge

We support the agent, not just the transaction. Beyond standard RE/MAX Training, our team provides personalized business planning sessions and wealth-building workshops, helping you turn your high-volume commission checks into long-term financial security.

Turning on the lights

REMAX is partnering with Zillow Preview

For 20 years, Zillow has for one simple idea: real estate works better when information is open and accessible.

That belief helped transform the housing market. Today, we’re building on that foundation with Zillow Preview.

Our Company

What RE/MAX First Family of Companies Offers You

Commission Structure

& Financial Freedom

We believe agents should be rewarded for their hard work. Therefore we offer some of the industries most aggressive commission plans. We have the RE/MAX monthly investment commission plans as well as traditional split plans that reach a "CAP" which allows agents to then receive 94% of their commissions with minimal monthly investment. Agents are paid their commission the day of closing; no waiting, no games.

Latest Technology

You will have access to a mobile responsive personalized website. Websites integrate with a full CRM automating e-mail marketing allowing follow up to happen automatically. Your website includes landing pages, a home valuation page, and is optimized for Google & Facebook ads. These tools allow your marketing to go to the next level. We assist you by training and maintaining your website. This technology package is worth over $10,000 and is offered to you for FREE

Sales Support &

Marketing Assistance

At the RE/MAX First Family of Companies you are free to run your business as you see fit. However, you are not alone. We offer administrative support which allows you to focus more on lead-generation than administrative tasks. We offer services such as Showingtime that will schedule showings for your listings, freeing your time to take care of more crucial aspects of your business. We also assist you with, your marketing needs such as open house ads and just listed/just sold cards.

Leads & Business Growth

Here at the RE/MAX First Family of Companies you are truly able to earn unlimited income. You are not required to sit "floor time" like most traditional real estate offices. Here you receive all your own leads. Who is better than you to work a lead from your own listing? In this digital age, we will show you the tricks of the trade that will help you maximize your leads from the internet.

Customizable Systems

We offer customizable marketing systems to help increase sales. You will have access to buyers pre-listing packets, questionnaires, custom listing presentations and lead capture marketing material, that you will not find at any other office. We show you how to use these systems and set yourself apart from most agents.

Training & Business Development

Our organization is dedicated to providing training for agents to help increase their business. Our training calendar consists of monthly training events, one-on-one consultations with the Broker, and group mastermind sessions.

Hassle Free Transition

Our experienced team has a systemized process to make your transition seamless. We take all the "hassle" during the transition away from you allowing you to focus on growing your business and freeing up your time. Making a transition to a new company is a great opportunity to create new business.

Innovation

Fresh, creative solutions.

Integrity

Honesty and transparency.

Excellence

Top-notch services.

Marketing Without Limits

The Gold Standard of Real Estate Marketing

Our in-house marketing team continues to gain recognition from REMAX headquarters and global design leader Canva.

We bridge the gap between traditional prestige and future-forward technology to ensure your brand stands alone.

In a crowded marketplace, being "good" is no longer enough. You need exposure that is calculated, creative, and constant.

Experience the power of a marketing suite that operates without limits.

Our Team

RE/MAX First Realty Family of Companies Leadership Team

Carl SanFilippo

CEO | Broker | Owner

RE/MAX First Family of Companies

Carl became the owner of RE/MAX First in East Brunswick in 2013 with a vision of building an office that focused on agents and their growth. Carl got into the real estate business when he was 24 years old and quickly became a top producer. Ten years later Carl's drive and enthusiasm for the business is what leads RE/MAX First Realty.

Olivier Louis

Broker of Records | Owner

RE/MAX First Realty II

Olivier Louis has vast real estate experience. Olivier has been a top producing agent, real estate mentor, and real estate manager. Olivier is the broker of RE/MAX First II in Cranford and is driven to help agents increase their business while working less.